The Cat In The Showroom: A Crakit Story (Part 1)

When clients visit the Craftbuilt Kitchens showroom, they won’t miss the fluffy Director of First Impressions, our very own Crakit the Cat. Whenever the clients’ children ask about her, this is the story we tell:

She was a young black stray with green eyes and white fluff on her chest. With head and tail low, her curiosity lead her to the showroom. She would watch through the window, her eyes fixed on the movements inside Craftbuilt. She would do this every morning like clock-work. When she felt anxious, she would rush to the bushes, keeping her distance.

She doesn’t go unnoticed. Her smooth black coat often glistening under the sun. It catches the lady humans’ attention. When a human tries to approach her for happy pets, this black cat then runs off into the bushes once again.

This happened almost every day until she realized that these ladies must be very cat-friendly. She may be tired of running off to the bushes every day, too. Still, she was careful. Now, these humans have decided to feed her from a distance. From afar, they encouraged her to come close. The black beauty cat still kept her timid charms. Over time, she tip-toes forward just enough so Sharon, the office manager, was able to feed her from a close distance. Still uncertain, she sniffs the offering. “The offer must be sufficient,” says Sharon.  The black cat slowly eats it up with her sharp eyes still watching the humans.

This lady cat was still quite unsure about the humans when they would try to get close to her. But she let them come near her after several feeding attempts. She was underweight for her size. Thinking that she might have a human of her own, these Craftbuilt Kitchen ladies placed an ad to see if someone would claim her.

A long while has passed.  “Nobody claimed her,” explained Caroline. Now, the lady-cat has already grown accustomed to the humans in her territory. So much so that she didn’t know that she was going to be part of the Craftbuilt family soon.

It was time to get her fixed. She wasn’t very amiable at first. She may have realised what was about to happen. After coordinating with the local vets, the RSPCA and the local council, this little lady was caught along with two of her kittens and her kitten-daddy. All of which were re-homed.

After being treated at the vet, she spent a week as a guest in Caroline’s home. She found this human’s home warm and soft but after a while, she yearned for the familiarity of the Craftbuilt Kitchens showroom. Seeing that the humans dearly love and care for her, she has learned to trust them completely. After all, she needs to look after her territory.

Transforming A Family Business

After taking over the reigns from her father’s established business, Justine Glover has faced many challenges. Apart from working in a male dominated industry, growing industry competitiveness, technological change, and the impact of the Global Financial Crisis, Justine has had to also juggle life as a business woman and as a mother. Despite all the ups and downs Justine has come out smiling.

Helen Ross has a coffee with the affable Justine, and finds out why.

Background

Craftbuilt Kitchens Brisbane is a family owned business located in Underwood, established by its founder and owner, John Clark, in 1975.

Even though Justine was always interested in working in the family business, her father would not employ her until she had been out in the real world. So after acquiring skills in a number of fields including bookkeeping, secretarial, sales and marketing, Justine finally joined the business seven years ago as a part time kitchen designer, taught and mentored by her father.

In 2006, her father decided it was time to step back in a supervisory role, and Justine stepped up to become the General Manager. But little did Justine know of the challenges she was to face.

Trials Ahead

Being the boss’s daughter, coming in to run a business with little business acumen in a male dominated industry offered its own challenges.

Justine states that when she took over the reigns, her first focus was getting sales but she soon realised she first had to learn how to operate the business, whilst gaining the respect of the employees, loyal to her father.

With that, Justine began endless hours of reading, and outsourcing the information from all over Australia. “The support and information I gained was invaluable. Gaining knowledge of what was actually happening in the industry outside Craftbuilt Kitchens helped me in the way I looked at every aspect of the business,” states Justine. In her quest to learn as much as she could Justine also began studying a building course, part time. “Once I admitted to myself that I didn’t know what I didn’t know, I had to go and learn what I didn’t know,” says Justine.

With a growing competitive market, the technological advances increasing production efficiency, and the impact of the Global Financial Crisis, Justine knew that changes had to be made. “I remember reading, ‘If you are not sprouting and growing you are slowly dying.’ Regardless of our long standing reputation, that’s potentially what would have happened to our company. We had to make changes in order to grow and retain our competitive edge. So with that, I had to change my focus and find out where the bottlenecks were,” she recalls.

However, Justine says that it took her 3½ years before she had the guts to make some ‘tough’ decisions, which included staff restructuring, acquisition of a quarter of a million dollar machine and the software to operate it. “This machine was of course a huge investment but it was necessary to increase efficiency,” states Justine.

A Woman’s Touch

Another change incorporated by Justine is that of a female only sales and design team, reflected in Craftbuilt Kitchens’ new marketing strategies.

Justine states, “Women relate to women as men and women do think differently. Women want a kitchen to be functional and practical and will think about everything, from where the cutlery, egg flip and Tupperware should go; not just where the ‘boxes’ will go.” Justine believes that designing a kitchen with a female who understands is a natural progression to our changing society where a lot of women are now the decision makers.

Support All The Way

After all the ups and downs, Justine has had the support of her parents. “My dad’s people skills and the way he managed staff issues has been phenomenal. He has been a fantastic mentor, and has been very supportive,” says Justine fondly.

Despite facing her biggest challenge of working in a male dominated industry, Justine proudly states that, upon invitation, she is now part of a group called ‘MAS’ (Movers and Shakers – yes, male dominated). Justine states that it is a great group, where everyone has a chance to tap into the knowledge of others in the industry, and support each other.”

Justine proudly states that Craftbuilt Kitchens has built a good reputation, with suppliers now approaching her for her business. “We have the best customer service for kitchen renovations in Brisbane, and the best team. We are all very passionate, and all go the extra mile, right from the sales team to my team working in the factory. Every customer or potential customer is important. We have a fantastic reputation and pride ourselves in building customised kitchens to last,” says Justine passionately.

Justine states that Craftbuilt Kitchens’ underlying philosophy is guided by her father’s mantra, ‘Quality is better than quantity.’ “We have customers with tears in their eyes because they are so very happy with their kitchen and experience they have received,” Justine says appreciatively.

Author:

 

Helen Ross

www.misshelenbooks.com

Craftbuilt Proves Why Kitchens Are Their Craft

When it comes to having a new kitchen installed or an existing one renovated, you want to have the absolute best that you can afford. As far as budgets go, cheap is nice but not if it’s nasty too. It is lucky then, that Craftbuilt Kitchens not only have the ability to design kitchens to suit all budgets, their work is certainly nowhere near nasty and nothing but quality.

One of the first things you will look for in a kitchen design company, and one of the many things you will learn Craftbuilt Kitchens has, is a long standing good reputation for providing quality products and reliable service. Family owned and established in 1975, Craftbuilt Kitchens are well recognised for their quality craftsmanship and work on a method they call the “single tradesman construction”. Quite simply, the same cabinetmaker/s will be responsible for the installation of your kitchen from start to finish. What does this mean for you? The kitchen that is created in your home will be a work of pride and achievement for the cabinetmaker which encourages the mentality of getting the job done right first. That’s why with Craftbuilt Kitchens, you know you can rely on the work being done as expected.

The proof is in the pudding on this method as one happy customer found out. “I would like to praise the workmanship and co operation of your installers Mark and Jack who installed our kitchen recently. They always arrived on time, were courteous and very tidy. They are an asset to your business. Pass on my thanks for a job well done. Regards, Russell Gray”

Of all the kitchen showrooms you may visit, the showroom that Craftbuilt Kitchens has to offer is sure to be a standout. It’s not just the well organised and beautifully set out displays that will grab your attention but the warm, friendly greeting you will receive and the invaluable advice you will be given from the highly experienced hostesses and qualified designers.

Kevin & Christine were thrilled with their choice of Craftbuilt Kitchens, they wrote, “Dear Manager and staff at Craftbuilt kitchens, we would like to say thank you for our magnificent kitchen and professional way which you do business. From the time we walked into the showroom and spoke to Bev to the time the kitchen was complete, we dealt with caring and very professional people. We would like to thank Nigel, Mark, Jordi for installing the kitchen in a day. Thanks guys. Your trades people Rene (tiling), Daryl (electrician), Ross (Plumber) and Nic (Plasterer) Thanks. A very special thankyou to Sue (you are a gem). Your design is great, and the way you do your job is outstanding. You go that extra mile and really care for your clients. Thank you!! As a company you are AAA+ and we would recommend you to anyone needing a kitchen.”

Get yourself the kitchen you deserve and contact Craftbuilt Kitchens today http://www.craftbuilt.com.au/.

Keeping Mould and Mildew At Bay

Mildew and mould can be common occurrences in kitchens. This does not mean that you are not keeping your kitchen clean, of course. Kitchens, like bathrooms and laundries are susceptible to mould and mildew; this is because of water being used, sinks and steam from cooking, amongst others.

We at Craftbuilt Kitchens understand that mould and mildew can happen to the best of us. To help with keeping your stunning new kitchen free from mildew and mould we have put together some great tips.

Keep It Dry

Keeping a kitchen dry sounds like a challenge, but it’s very important if you want to be mould free. Don’t leave water on benches or on splashbacks, for instance. If you create spills wipe them down straight away.

When running the tap don’t have it turned on too high, if you have lower running water there will be less splashing.

Tiles Are Best

Keep the carpeting and the floor mats for the lounge and bedrooms. Tiles are the best flooring to have in your kitchen. Some are tempted to have a mat in there for comfort of standing but we don’t recommend it. As mats absorb moisture they grow bacteria; cleaning regularly won’t even prevent this.

Clean and Inspect Cabinets

Keeping your kitchen cabinets dry and clean will go a long way to prevent mould and mildew. Wiping down the inside of cupboards and avoiding cluttering of old food will keep your cabinets nice and clean.

Check Your Cook Top

Plenty of moisture and even food spatters can collect behind your cook top and around the range hood. We highly recommend moving the cooking range if possible and giving the wall behind a thorough clean, ensuring you leave it dry too.

Keep Your Fridge Clean

A regular clean-out of your fridge including wiping it down will not only keep it clean but also running well. If you are able to clean behind the fridge on the walls, just like your cooking range, clean the flooring beneath as well.

Keep Your Walls Clean

It is no secret that walls in kitchens can get dirty, even if you can’t see it. Food and oil spatters and more can make their way to the walls easily when you are preparing meals. Wipe and dry your walls to keep the kitchen clean and fresh.

Use Your Exhaust and Windows

Having good ventilation in the kitchen means it is harder for mould and mildew to grow. Open your windows in your kitchen and when using the cook top use the exhaust fan.

Contact our team at Craftbuilt Kitchens for more advice on getting an amazing kitchen from us, as well as how to take the best care of it.

Kitchen Know-How

Here at Craftbuilt Kitchens we are proud to say that we are responsible for some of the most beautiful kitchen renovations.

Having been in the business for just on 40 years gives us an edge when it comes to not only offering the absolute best customer service and winning designs but we also have a knowledge that spans the gamut of tricks and products available on the market.

We can offer the best and most modern conveniences whilst maintaining and guarding our own little secrets, gathered on this journey, to ensure you get the best kitchen makeover your money can buy.

Our 10 year written guarantee is testimony to the perfection that can be yours when installing a Craftbuilt kitchen.

If you are looking to renovate your tired old kitchen or to install a new kitchen why not visit our showroom at 2958 Logan Road, Underwood.

We also have a great picture gallery for you to stroll through on Craftbuilt Kitchens.

Keeping It Clean and Clear

A kitchen makeover is a great opportunity to clear out all those unused dishes and pans as well as to integrate some of the great new options you have your eye on.

The truth is that the hardest job in the kitchen is keeping it clean and germ free.

We have put together some winning and environmentally friendly cleaning tips to help you maintain your kitchen with ease and little time.

Well, actually, just one tip! And that is that microfibre is your friend. This amazing fabric can clean anything and everything with ease. The trick is to replace them often and to use warm water.

No Scouring, No Chemical Just Smooth Cleaning.

When thinking bench tops or cooktops a microfibre cloth can clean all grime and soft foods with ease. If you do this straight after food preparation and cooking there is very little time for anything to harden and require a scourer.

When wiping down high gloss surfaces such as stainless steel, bench tops and splash backs you only need two things. A wet microfiber cloth and a dry one. Simply wipe down your surface with the wet cloth and then let the dry cloth quickly take away any streaks that may have appeared. This avoids any chance of scratching.

If you do come across something hardened or difficult to remove, just dip your wet cloth into a little environmentally free Gumption to finish the job off.

No messy chemical need be used, which means you keep your skin looking and feeling better inside and outside. If you need more kitchen maintenance advice, visit Craftbuilt Kitchens or call (07) 3341 9166 for more tips.

Get Your Kitchen Sooner With Our Interest Free Loan

Are your kitchen drawers falling apart? Are the bench tops chipped, cracked or swelling? Does your sink leak into the cupboard below? Maybe you are a tall cook and the kitchen was designed for a person with an average height?

Are you dreaming of a new kitchen but can’t afford it right now?

If you answered yes to any of these questions then hang on to your hat because we have a solution that will have you singing from your bench tops.

We understand and feel your pain here at Craftbuilt Kitchens. That is why we have come up with this time saving solution.

Why not take advantage of our brilliant interest free offer?

It’s as simple as jumping online at Craftbuilt Kitchens and completing the online application. You will get a notification within minutes of hitting the submit button. Then all you need to do is visit our stunning kitchen showrooms to design your dream kitchen.

Design, Construct, Install

Once you visit with us the first step of the process will be to take stock of the space you have available to create your perfect cooking experience.

We are not being sexist at all but it is a fact that the majority of home cooks are women. With this in mind all our designers are women. We feel they understand the requirements of home cooks that little bit better.

The challenges of whipping up nutritious meals for a diverse family whilst helping junior with the homework, sorting washing, and getting the children washed and cleaned can be complicated and time consuming.

You want your kitchen to be as user friendly as possible to maintain the flow of food preparation.

Once you have met with one of our designers, created your dream and seen it 3D with the use of our special software it is time to move to construction mode.

This is where the men take over. Only one of our experienced and qualified cabinet makers will work on your kitchen.

This single tradesman construction method is designed to offer the members of our esteemed crew a feeling of accomplishment, ownership, and pride. It gives you peace of mind as well knowing that one person has crafted you whole kitchen.

The final phase of this process is the installation. As we have a local factory, we are able to install your new kitchen cabinets and bench tops (excluding stone) in one day.

Then it’s just a case of organising the finishing touches such as tiling and plasterwork and voilà! A dream becomes reality.

Longevity In Business Means Long Lasting Kitchens

When you choose to have your kitchen remodelled you need to know that the money you spend is well spent. Expecting your kitchen to last for many years and keep its good looks is a reasonable expectation, provided you choose the right company to do the work.

It can be easy enough to be dazzled by a company whose kitchens look good on the surface and cost you far less than the average kitchen. However, sometimes you get what you pay for, particularly if the company in mind does not have years of extensive experience and a proven track record.

Built On Trust

One of the first things you will notice about Craftbuilt Kitchens is the warm, friendly atmosphere. This family owned business has strong ethics and a loyal team that has worked together for many years.

When a company has operated with the same team under great ethics for many years, you know there is a great level of respect fostered between management and staff and that this will be extended to their clients. You can trust that all dealings with you will be honest and up front.

There will be no hidden costs in your contract with all fees and charges discussed up front. All questions will be answered to help you understand the process in full and no corners will be cut during installation. From beginning to end you can trust that the very best will happen.

Knowledge You Can Count On

The welcoming and highly experienced female designers at Craftbuilt Kitchens have many years of providing their clients with kitchens they have dreamt about. After listening to the clients’ specific wants and needs they create a design that teams practicality and functionality with the vision of the client.

Longevity Leads to Quality

The only way to stay in business for a long time is to provide the best kitchens with the best service possible, and Craftbuilt Kitchens has done just that since 1975. A countless number of happy clients can’t be wrong.

Thanks to the expertise of the showroom hostesses and designers, the beautiful designs and the high quality products, Craftbuilt is proud and pleased to have serviced Brisbane and surrounding residents for over 35 years.

From durable kitchen benchtops to strong, sturdy cupboards, every inch of your kitchen from Craftbuilt Kitchens is built to last and look good for many years. If you would like to learn more about Craftbuilt Kitchens and view some of their amazing kitchen designs, visit them at the showroom today!

Craftbuilt Kitchens Says It All

If you have decided that your home could do with a lift then you may be among the many who knows that the best place to start is the kitchen. Having a kitchen renovation done in your home can really change the overall look and feel of a home. As one of the places in the house that most time is spent in, having a functional kitchen that looks good too is vitally important.

Thanks to Craftbuilt Kitchens, the task of kitchen renovations is relatively hassle free. Having successfully manufactured countless beautiful kitchens since 1975, Craftbuilt certainly know how to impress and are most definitely here to stay so you know you can trust their workmanship. One of the first things you will notice about Craftbuilt is the incredibly welcoming showroom staff and their ability to make you feel at ease. From this first welcoming point you can view all kinds of samples, 12 different displays and hear about a wide range of ideas, some you may not have even thought of.

Signing on with Craftbuilt means more than just having a well crafted kitchen that is built to last. It means the prices you are given are genuine and up front, with no hidden costs. It means you can view your Craftbuilt Kitchen thanks to 3D design graphic software. It means that you are supporting an Australian grown and owned company and it means that you will be enjoying your new kitchen the same day installation begins.

The countless customers who have entrusted their new kitchens to Craftbuilt Kitchens before you know that Craftbuilt is an honourable, reliable company. Their kitchens come with a 10 year guarantee and insurance to cover the total contract value. The tradesmen that they use are fully licensed and take immense pride in their work, always ensuring their work is of a high standard and always behaving in the same professional and courteous manner you would have come to expect from the team at Craftbuilt.

Whether your budget has a fair amount of room to move or is a little on the tight side, you are sure to find the perfect kitchen for you at Craftbuilt Kitchens. Adhering to a tighter budget doesn’t mean that you have to miss out on quality and their highly qualified and experienced designers can work with you to create your very own dream kitchen no matter your limitations.

Visit Craftbuilt Kitchens at their showroom located in Underwood and start planning for your new kitchen today!

Interest Free Finance

Interest Free Finance Available*

Craftbuilt Kitchens offers you interest free finance allowing you to buy your new Kitchen today while paying for it over time – interest free*.

Apply online today!

It’s really simple, and there is no commitment to purchase.

  1. Apply online in minutes – simply choose from the “single” or “joint” application buttons below
  2. Enter your information online and receive the decision via email within seconds
  3. If approved, you will receive an approval notification email
  4. Contact us to discuss the next steps. Please ensure you keep your “Welcome Confirmation” email, as you will need this and a form of identification e.g. your current driver’s licence, to complete your purchase.

                  

To view our frequently asked questions, click below:

* Approved applicants only on a Once Line of Credit. Terms, conditions, fees and charges apply including a $99 Annual Fee charged on the account open date and on the anniversary of the account open date. Minimum finance amount applies and is based on the promotional term. Interest, currently at 19.95% p.a., is payable on any balance outstanding after the interest free period. Finance is provided by Once Credit Pty Limited ABN 99 112 319 632, Australian Credit Licence 386194. 

Choosing Kitchens For Investment Rental Homes

Tenants in investment homes are like a two edged sword – we don’t always know right away which side of the blade is the best and which is not as good. With the right tenants in the home, your investment can be a blessing, but choose wrongly and watch out down the track. The same can be said for choosing kitchens for investment rentals as some are definitely a lot better than others and hopefully if the home has a good kitchen it will be treated well. The best kitchen in rental situations is one that will stand up to a lot of wear and tear.

Kitchens in Brisbane in rental situations should be practical with lots of storage and bench space, easily accessible, and durable. While we all have our own personal tastes, when we rent out our homes we need to consider what will be a good choice for the vast majority, and not put our own personal stamp on the interior decor. It would be a wise decision to stick to neutral colours that will be enhanced by colours of items introduced into the premises by the tenants. Keeping colours neutral will allow the tenants to put their personal stamp there by adding accessories in the colour/s they find pleasing to them.

While higher benchtops are quite popular in kitchen design in Brisbane for private homes, it must be realized that tenants will come in all shapes, sizes and heights. If the tenant is on the short side, a tall benchtop will be frustrating, as lower benches will be to taller people. For kitchens in rental homes it is best to compromise a little and go for a medium height that will suit the majority of tenants. Choose benchtop surfaces that are tough and durable and will take a lot of wear and tear over a long time without getting damaged, and exterior and interior surfaces that are light and easy to clean. Tenants are more likely to properly care for it to keep it looking good when they find it pleasing.

Choose cooktops that are in common use so that it will satisfy a larger number of people as not everyone will be familiar or comfortable with the latest modern technology on the market. If kitchens for rental homes are chosen with the majority in mind, then it is more likely that the home will be regularly tenanted and your investment will be a successful one.

Craftbuilt Kitchens specialises in kitchen design and renovations, visit the showroom and talk to our designers for more home improvement tips.